This project involved rebranding the Australian Wine company, Yellow Tail. This was a fun project looking into Yellow Tail's history. Yellow Tail is an affordable wine, focused on quality and 'friends and family', the rebrand now portrays more inviting and slightly more sophisticated.

The cursive typeface reflects an aspect of heritage and quality, while helping the logo to flow rather than be rigid.

By reversing the mark out of a solid black circle, the logo has more presence helping to ground it and assisting in the level of elegance.