This project involved creating and designing packaging. A 4-pack bottle carrier was chosen because most 4-packs don’t have handles. Users agreed that the convenience of a handle was the most important function of the packaging.
The name Padrona means ‘boss’, and a minimal colour palette was used to stand out from the competition.
Some collateral was created such as coasters and beer glasses. Label designs were also created as well as can designs, showing the brand’s versatility.